"Clinically proven to reduce death" How much do people remember of products described as "clinically proven" or "clinically studied"? https://t.co/x1ZZBjE43E
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Clinically studied or clinically proven? Memory for claims in print advertisements https://t.co/U8UuzXmyha https://t.co/Xd7aZWS8kh
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Love this! I love the memory in everyday life line of research y’all have been putting out.
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📢 New paper on memory for advertisements! We tested subjects' memory for a cognitive enhancement product efficacy claim: "clinically proven" vs. "clinically studied." Subjects showed a bias towards remembering it as having been "proven" to be effective htt