Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition
Article in Journal of Advertising (April 2024)
The most recent citing publications are shown below. View all 96 publications that cite this research output on Dimensions.
Article in Journal of Advertising (April 2024)
Preprint in bioRxiv (December 2023)
Article in Psychophysiology (August 2023)