Marketers on board: The influence of marketing-experienced board members (MEBMs) on firm innovativeness inputs and the moderating roles of CEO job characteristics

Overview of attention for article published in Journal of the Academy of Marketing Science, June 2023

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Good Attention Score compared to outputs of the same age (72nd percentile)
Good Attention Score compared to outputs of the same age and source (70th percentile)

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RT @JAMS_updates: What are the benefits of having marketers on the corporate board? This study shows that marketing-centric guidance and mo…

RT @JAMS_updates: What are the benefits of having marketers on the corporate board? This study shows that marketing-centric guidance and mo…

RT @JAMS_updates: What are the benefits of having marketers on the corporate board? This study shows that marketing-centric guidance and mo…

This is a very interesting study- highly recommended

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