Fashion Communication in the Digital Age
Springer Nature Switzerland
Chapter title |
The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication
|
---|---|
Chapter number | 1 |
Book title |
Fashion Communication in the Digital Age
|
Published in |
Springer Proceedings in Business and Economics, January 2023
|
DOI | 10.1007/978-3-031-38541-4_1 |
Book ISBNs |
978-3-03-138540-7, 978-3-03-138541-4
|
Authors |
Gárgoles, Paula, Ambás, Gabriela |
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 16 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 5 | 31% |
Lecturer | 2 | 13% |
Student > Ph. D. Student | 1 | 6% |
Unknown | 8 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 5 | 31% |
Philosophy | 1 | 6% |
Arts and Humanities | 1 | 6% |
Social Sciences | 1 | 6% |
Unknown | 8 | 50% |