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X Demographics
Mendeley readers
Attention Score in Context
Title |
Two decades of brand hate research: a review and research agenda
|
---|---|
Published in |
Marketing Intelligence & Planning, August 2023
|
DOI | 10.1108/mip-01-2023-0030 |
Authors |
Ramesh Kumar, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Komal Dhanda, Raiswa Saha, Richa Dahiya |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
Country | Count | As % |
---|---|---|
India | 2 | 100% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 42 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 8 | 19% |
Student > Doctoral Student | 3 | 7% |
Student > Master | 3 | 7% |
Researcher | 3 | 7% |
Student > Ph. D. Student | 3 | 7% |
Other | 6 | 14% |
Unknown | 16 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 11 | 26% |
Unspecified | 8 | 19% |
Social Sciences | 2 | 5% |
Psychology | 1 | 2% |
Decision Sciences | 1 | 2% |
Other | 1 | 2% |
Unknown | 18 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 August 2023.
All research outputs
#15,533,143
of 25,394,764 outputs
Outputs from Marketing Intelligence & Planning
#113
of 226 outputs
Outputs of similar age
#162,929
of 358,569 outputs
Outputs of similar age from Marketing Intelligence & Planning
#1
of 2 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 226 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 7.0. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 358,569 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them