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Incorporating personality into ad algorithms boosted click prediction up to 53% in this study. Are psychographics the future of programmatic ad targeting?https://t.co/J14JLsg7OI
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Surprise! People with "dark triad" traits like narcissism and psychopathy buy more organic food - to signal virtue, status and get praise. Underlying motivations matter. https://t.co/J14JLsg7OI
3,894 followers
Surprise! People with "dark triad" traits like narcissism and psychopathy buy more organic food - to signal virtue, status and get praise. Underlying motivations matter. https://t.co/J14JLsg7OI