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Can We Turn ASMR Experiences Into Advertising?

Overview of attention for article published in Journal of Advertising Research, October 2023
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#17 of 145)
  • High Attention Score compared to outputs of the same age (88th percentile)

Mentioned by

news
2 news outlets

Citations

dimensions_citation
2 Dimensions

Readers on

mendeley
18 Mendeley
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Title
Can We Turn ASMR Experiences Into Advertising?
Published in
Journal of Advertising Research, October 2023
DOI 10.2501/jar-2023-022
Authors

Susanna S. Lee, Huan Chen

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 18 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 3 17%
Unknown 15 83%
Readers by discipline Count As %
Unspecified 3 17%
Nursing and Health Professions 1 6%
Unknown 14 78%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 January 2024.
All research outputs
#2,487,941
of 25,394,764 outputs
Outputs from Journal of Advertising Research
#17
of 145 outputs
Outputs of similar age
#40,218
of 356,159 outputs
Outputs of similar age from Journal of Advertising Research
#1
of 1 outputs
Altmetric has tracked 25,394,764 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 145 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.3. This one has done well, scoring higher than 86% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 356,159 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 88% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them