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Mendeley readers
Chapter title |
The brand comes first: Marktsegmentierung und Zielgruppendefinition auf Basis der Marke
|
---|---|
Chapter number | 7 |
Book title |
Handbuch Markenführung
|
Published by |
Springer Fachmedien Wiesbaden, August 2016
|
DOI | 10.1007/978-3-658-13361-0_7-1 |
Book ISBNs |
978-3-65-813361-0
|
Authors |
Franz-Rudolf Esch, Isabelle Köhler |
Editors |
Franz-Rudolf Esch |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 22 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 5 | 23% |
Unspecified | 2 | 9% |
Student > Ph. D. Student | 1 | 5% |
Lecturer | 1 | 5% |
Other | 1 | 5% |
Other | 0 | 0% |
Unknown | 12 | 55% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 14% |
Unspecified | 2 | 9% |
Psychology | 2 | 9% |
Economics, Econometrics and Finance | 2 | 9% |
Design | 1 | 5% |
Other | 0 | 0% |
Unknown | 12 | 55% |