Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!

Overview of attention for article published in Journal of Advertising, November 2023

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So far, Altmetric has seen 7 X posts from 7 X users, with an upper bound of 12,147 followers.

RT @europeansma: 🧐New research reveals the power of humor in social advertising to prevent risky behaviors. Comedically reproducible messag…

RT @europeansma: 🧐New research reveals the power of humor in social advertising to prevent risky behaviors. Comedically reproducible messag…

RT @europeansma: 🧐New research reveals the power of humor in social advertising to prevent risky behaviors. Comedically reproducible messag…

RT @europeansma: 🧐New research reveals the power of humor in social advertising to prevent risky behaviors. Comedically reproducible messag…

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