Flashy is not always fabulous
The Straits Times,
More than 75 per cent of customers in the United States say that a brand’s logo is the most important identifier of a company.
MIL-OSI Global: Flashy isn’t always fabulous: why luxury brands should reconsider displaying their logos
Foreign Affairs New Zealand,
More than in the US say that a brand’s logo is the most important identifier of a company.
Flashy isn't always fabulous: why luxury brands should reconsider displaying their logos too prominently
Yahoo! Finance USA,
More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company.
Flashy isn't always fabulous: why luxury brands should reconsider displaying their logos too prominently
The Conversation,
More than 75% of customers in the US say that a brand’s logo is the most important identifier of a company.