Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives

Overview of attention for article published in Marketing Intelligence & Planning, January 2024

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RT @joe_hazzam: 📣 Our new #research article @BusinessStaffs is now published online. You can read the full article: https://t.co/RFklQYWT2L…

📣 Our new #research article @BusinessStaffs is now published online. You can read the full article: https://t.co/RFklQYWT2L We have found that #rollover service contracts produce #negative perceptions for the majority of consumers across different product

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