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Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments

Overview of attention for article published in Journal of Consumer Research, May 2024
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (57th percentile)
  • Above-average Attention Score compared to outputs of the same age and source (56th percentile)

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Title
Are “10 Grams of Protein” Better than “Ten Grams of Protein”? How Digits versus Number Words Influence Consumer Judgments
Published in
Journal of Consumer Research, May 2024
DOI 10.1093/jcr/ucae030
Authors

Marisabel Romero, Adam W Craig, Milica Mormann, Anand Kumar

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Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 June 2024.
All research outputs
#16,221,949
of 26,080,506 outputs
Outputs from Journal of Consumer Research
#1,320
of 1,524 outputs
Outputs of similar age
#80,513
of 192,911 outputs
Outputs of similar age from Journal of Consumer Research
#7
of 16 outputs
Altmetric has tracked 26,080,506 research outputs across all sources so far. This one is in the 36th percentile – i.e., 36% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,524 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 39.4. This one is in the 13th percentile – i.e., 13% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 192,911 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 57% of its contemporaries.
We're also able to compare this research output to 16 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 56% of its contemporaries.