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Chapter title |
Effective Resource Allocation in PR and IR – Linking the Output and Impact of Corporate Communications
|
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Chapter number | 4 |
Book title |
Conference Proceedings Trends in Business Communication 2016
|
Published by |
Springer Fachmedien Wiesbaden, February 2017
|
DOI | 10.1007/978-3-658-17254-1_4 |
Book ISBNs |
978-3-65-817253-4, 978-3-65-817254-1
|
Authors |
FH.Prof. Mag. Monika Kovarova-Simecek, Monika Kovarova-Simecek |
Editors |
Timo Becker, Peter Schneckenleitner, Wolfgang Reitberger, Alexandra Brunner-Sperdin |