How Streamers Foster Consumer Stickiness in Live Streaming Sales
Article in Journal of Theoretical and Applied Electronic Commerce Research (July 2023)
The most recent citing publications are shown below. View all 5 publications that cite this research output on Dimensions.
Article in Journal of Theoretical and Applied Electronic Commerce Research (July 2023)
Article in Addictive Behaviors (March 2022)
Article in Journal of Migration and Health (February 2022)