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Changing Social Norm Compliance with Noninvasive Brain Stimulation

Overview of attention for article published in Science, October 2013
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (95th percentile)

Mentioned by

news
8 news outlets
blogs
3 blogs
policy
1 policy source
twitter
474 tweeters
facebook
6 Facebook pages
googleplus
3 Google+ users
reddit
1 Redditor

Readers on

mendeley
274 Mendeley
citeulike
6 CiteULike
Title
Changing Social Norm Compliance with Noninvasive Brain Stimulation
Published in
Science, October 2013
DOI 10.1126/science.1241399
Pubmed ID
Authors

C. C. Ruff, G. Ugazio, E. Fehr

Abstract

All known human societies have maintained social order by enforcing compliance with social norms. The biological mechanisms underlying norm compliance are, however, hardly understood. We show that the right lateral prefrontal cortex (rLPFC) is involved in both voluntary and sanction-induced norm compliance. Both types of compliance could be changed by varying the neural excitability of this brain region with transcranial direct current stimulation, but they were affected in opposite ways, suggesting that the stimulated region plays a fundamentally different role in voluntary and sanction-based compliance. Brain stimulation had a particularly strong effect on compliance in the context of socially constituted sanctions, whereas it left beliefs about what the norm prescribes and about subjectively expected sanctions unaffected. Our findings suggest that rLPFC activity is a key biological prerequisite for an evolutionarily and socially important aspect of human behavior.

Twitter Demographics

The data shown below were collected from the profiles of 474 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 274 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 3 1%
France 2 <1%
United Kingdom 2 <1%
Spain 1 <1%
Hungary 1 <1%
Netherlands 1 <1%
Unknown 264 96%

Demographic breakdown

Readers by professional status Count As %
Researcher 23 8%
Student > Ph. D. Student 22 8%
Student > Master 8 3%
Student > Postgraduate 6 2%
Student > Bachelor 5 2%
Other 23 8%
Unknown 187 68%
Readers by discipline Count As %
Psychology 35 13%
Agricultural and Biological Sciences 13 5%
Unspecified 10 4%
Social Sciences 7 3%
Neuroscience 6 2%
Other 16 6%
Unknown 187 68%

Attention Score in Context

This research output has an Altmetric Attention Score of 319. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 January 2015.
All research outputs
#24,775
of 9,703,553 outputs
Outputs from Science
#899
of 45,112 outputs
Outputs of similar age
#345
of 146,932 outputs
Outputs of similar age from Science
#35
of 800 outputs
Altmetric has tracked 9,703,553 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 45,112 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 35.8. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 146,932 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 800 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 95% of its contemporaries.