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Changing Social Norm Compliance with Noninvasive Brain Stimulation

Overview of attention for article published in Science, October 2013
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (95th percentile)

Mentioned by

news
8 news outlets
blogs
3 blogs
policy
1 policy source
twitter
480 tweeters
facebook
6 Facebook pages
googleplus
3 Google+ users
reddit
1 Redditor

Readers on

mendeley
78 Mendeley
citeulike
6 CiteULike
Title
Changing Social Norm Compliance with Noninvasive Brain Stimulation
Published in
Science, October 2013
DOI 10.1126/science.1241399
Pubmed ID
Authors

C. C. Ruff, G. Ugazio, E. Fehr

Abstract

All known human societies have maintained social order by enforcing compliance with social norms. The biological mechanisms underlying norm compliance are, however, hardly understood. We show that the right lateral prefrontal cortex (rLPFC) is involved in both voluntary and sanction-induced norm compliance. Both types of compliance could be changed by varying the neural excitability of this brain region with transcranial direct current stimulation, but they were affected in opposite ways, suggesting that the stimulated region plays a fundamentally different role in voluntary and sanction-based compliance. Brain stimulation had a particularly strong effect on compliance in the context of socially constituted sanctions, whereas it left beliefs about what the norm prescribes and about subjectively expected sanctions unaffected. Our findings suggest that rLPFC activity is a key biological prerequisite for an evolutionarily and socially important aspect of human behavior.

Twitter Demographics

The data shown below were collected from the profiles of 480 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 78 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
France 3 4%
United States 3 4%
United Kingdom 2 3%
Spain 1 1%
Germany 1 1%
Hungary 1 1%
Netherlands 1 1%
Unknown 66 85%

Demographic breakdown

Readers by professional status Count As %
Researcher 22 28%
Student > Ph. D. Student 20 26%
Student > Postgraduate 6 8%
Other 5 6%
Professor > Associate Professor 5 6%
Other 20 26%
Readers by discipline Count As %
Psychology 30 38%
Agricultural and Biological Sciences 12 15%
Social Sciences 7 9%
Neuroscience 6 8%
Unspecified 6 8%
Other 17 22%

Attention Score in Context

This research output has an Altmetric Attention Score of 323. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 January 2015.
All research outputs
#20,446
of 8,659,566 outputs
Outputs from Science
#803
of 42,583 outputs
Outputs of similar age
#319
of 141,226 outputs
Outputs of similar age from Science
#34
of 801 outputs
Altmetric has tracked 8,659,566 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 42,583 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 34.3. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 141,226 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 801 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 95% of its contemporaries.