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The Morning Morality Effect

Overview of attention for article published in Psychological Science, October 2013
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#31 of 4,121)
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (99th percentile)

Mentioned by

news
47 news outlets
blogs
19 blogs
policy
1 policy source
twitter
458 tweeters
peer_reviews
1 peer review site
weibo
1 weibo user
facebook
17 Facebook pages
googleplus
2 Google+ users
reddit
1 Redditor
video
1 video uploader

Citations

dimensions_citation
179 Dimensions

Readers on

mendeley
425 Mendeley
citeulike
5 CiteULike
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Title
The Morning Morality Effect
Published in
Psychological Science, October 2013
DOI 10.1177/0956797613498099
Pubmed ID
Authors

Maryam Kouchaki, Isaac H. Smith

Abstract

Are people more moral in the morning than in the afternoon? We propose that the normal, unremarkable experiences associated with everyday living can deplete one's capacity to resist moral temptations. In a series of four experiments, both undergraduate students and a sample of U.S. adults engaged in less unethical behavior (e.g., less lying and cheating) on tasks performed in the morning than on the same tasks performed in the afternoon. This morning morality effect was mediated by decreases in moral awareness and self-control in the afternoon. Furthermore, the effect of time of day on unethical behavior was found to be stronger for people with a lower propensity to morally disengage. These findings highlight a simple yet pervasive factor (i.e., the time of day) that has important implications for moral behavior.

Twitter Demographics

The data shown below were collected from the profiles of 458 tweeters who shared this research output. Click here to find out more about how the information was compiled.

Mendeley readers

The data shown below were compiled from readership statistics for 425 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 10 2%
United Kingdom 5 1%
Germany 3 <1%
Chile 2 <1%
China 2 <1%
Brazil 1 <1%
Slovenia 1 <1%
Portugal 1 <1%
Colombia 1 <1%
Other 3 <1%
Unknown 396 93%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 107 25%
Student > Master 55 13%
Student > Bachelor 52 12%
Researcher 48 11%
Student > Doctoral Student 29 7%
Other 90 21%
Unknown 44 10%
Readers by discipline Count As %
Psychology 169 40%
Business, Management and Accounting 72 17%
Social Sciences 38 9%
Economics, Econometrics and Finance 25 6%
Agricultural and Biological Sciences 13 3%
Other 47 11%
Unknown 61 14%

Attention Score in Context

This research output has an Altmetric Attention Score of 868. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 June 2022.
All research outputs
#15,177
of 21,750,593 outputs
Outputs from Psychological Science
#31
of 4,121 outputs
Outputs of similar age
#80
of 209,068 outputs
Outputs of similar age from Psychological Science
#1
of 83 outputs
Altmetric has tracked 21,750,593 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 99th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 4,121 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 78.3. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 209,068 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 83 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.