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| Chapter title |
The Systematic Pursuit of Higher Value Strategies
|
|---|---|
| Chapter number | 8 |
| Book title |
Customer Value, Shareholder Wealth, Community Wellbeing
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-54774-9_8 |
| Book ISBNs |
978-3-31-954773-2, 978-3-31-954774-9
|
| Authors |
Denis Kilroy, Marvin Schneider |