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Mendeley readers
| Chapter title |
Instrumente, Erfolgsfaktoren und Ziele des Online-Marketings
|
|---|---|
| Chapter number | 1 |
| Book title |
Online-Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-12287-4_1 |
| Book ISBNs |
978-3-65-812286-7, 978-3-65-812287-4
|
| Authors |
Ralf T. Kreutzer |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 4 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 50% |
| Student > Postgraduate | 1 | 25% |
| Student > Bachelor | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 50% |
| Computer Science | 2 | 50% |