Title |
An ERP-study of brand and no-name products
|
---|---|
Published in |
BMC Neuroscience, November 2013
|
DOI | 10.1186/1471-2202-14-149 |
Pubmed ID | |
Authors |
Anika Thomas, Anke Hammer, Gabriele Beibst, Thomas F Münte |
Abstract |
Brands create product personalities that are thought to affect consumer decisions. Here we assessed, using the Go/No-go Association Task (GNAT) from social psychology, whether brands as opposed to no-name products are associated with implicit positive attitudes. Healthy young German participants viewed series of photos of cosmetics and food items (half of them brands) intermixed with positive and negative words. In any given run, one category of goods (e.g., cosmetics) and one kind of words (e.g., positive) had to be responded to, whereas responses had to be withheld for the other categories. Event-related brain potentials were recorded during the task. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
Italy | 2 | 29% |
United Kingdom | 2 | 29% |
Australia | 1 | 14% |
Unknown | 2 | 29% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 3 | 43% |
Practitioners (doctors, other healthcare professionals) | 3 | 43% |
Scientists | 1 | 14% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 103 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 21 | 20% |
Student > Master | 13 | 13% |
Student > Doctoral Student | 12 | 12% |
Researcher | 10 | 10% |
Student > Bachelor | 7 | 7% |
Other | 16 | 16% |
Unknown | 24 | 23% |
Readers by discipline | Count | As % |
---|---|---|
Psychology | 20 | 19% |
Business, Management and Accounting | 19 | 18% |
Social Sciences | 7 | 7% |
Neuroscience | 7 | 7% |
Medicine and Dentistry | 5 | 5% |
Other | 17 | 17% |
Unknown | 28 | 27% |