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City Branding

Overview of attention for book
Cover of 'City Branding'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to the Theory of City Branding
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    Chapter 2 Branding the City as an Attractive Place to Live
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    Chapter 3 City Branding and Inward Investment
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    Chapter 4 City Branding and the Tourist Gaze
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    Chapter 5 City Brand Partnerships
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    Chapter 6 City Branding and Stakeholder Engagement
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    Chapter 7 Paradoxes of City Branding and Societal Changes
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    Chapter 8 City Branding through Food Culture
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    Chapter 9 City Branding through New Green Spaces
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    Chapter 10 Online City Branding
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    Chapter 11 Introduction to the Practice of City Branding
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    Chapter 12 The City Branding of Accra
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    Chapter 13 The City Branding of Ahmedabad
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    Chapter 14 Athens City Branding and the 2004 Olympic Games
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    Chapter 15 The City Branding of Barcelona: A Success Story
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    Chapter 16 Branding Budapest
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    Chapter 17 Chongqing’s City Branding
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    Chapter 18 Edinburgh
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    Chapter 19 The Hague, International City of Peace and Justice
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    Chapter 20 Brand Hong Kong
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    Chapter 21 Kuala Lumpur: Searching for the Right Brand
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    Chapter 22 Branding Lisbon — Defining the Scope of the City Brand
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    Chapter 23 Montevideo City Branding
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    Chapter 24 Branding New York City — The Saga of ‘I Love New York’
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    Chapter 25 Paris as a Brand
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    Chapter 26 Seoul City Branding
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    Chapter 27 The City Branding of Sydney
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    Chapter 28 Superflat Tokyo
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    Chapter 29 The City Branding of Wollongong
Overall attention for this book and its chapters
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Mentioned by

news
9 news outlets
blogs
1 blog
wikipedia
1 Wikipedia page

Citations

dimensions_citation
137 Dimensions

Readers on

mendeley
296 Mendeley
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Title
City Branding
Published by
Palgrave Macmillan UK, January 2011
DOI 10.1057/9780230294790
ISBNs
978-1-349-31758-5, 978-0-230-29479-0
Editors

Keith Dinnie

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 296 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Portugal 2 <1%
Turkey 1 <1%
Indonesia 1 <1%
Italy 1 <1%
Brazil 1 <1%
Unknown 290 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 40 14%
Student > Ph. D. Student 37 13%
Student > Bachelor 33 11%
Lecturer 24 8%
Student > Doctoral Student 15 5%
Other 44 15%
Unknown 103 35%
Readers by discipline Count As %
Social Sciences 63 21%
Business, Management and Accounting 38 13%
Arts and Humanities 24 8%
Engineering 16 5%
Design 16 5%
Other 32 11%
Unknown 107 36%