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| Chapter title |
The Start-Up on Data
|
|---|---|
| Chapter number | 10 |
| Book title |
Adaptive Marketing
|
| Published by |
Palgrave Macmillan, New York, January 2015
|
| DOI | 10.1057/9781137462930_10 |
| Book ISBNs |
978-1-137-46292-3, 978-1-137-46293-0
|
| Authors |
Vikesh Shah, Jim Downing |