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| Chapter title |
Marketing ist Handel, Handel ist Marketing
|
|---|---|
| Chapter number | 6 |
| Book title |
Erfolgsrezept Konvergenz – gemeinsam innovativ
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17058-5_6 |
| Book ISBNs |
978-3-65-817057-8, 978-3-65-817058-5
|
| Authors |
Ray Velez, Bob Lord |