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| Chapter title |
Storytelling
|
|---|---|
| Chapter number | 3 |
| Book title |
Text und Konzeption im Content Marketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17431-6_3 |
| Book ISBNs |
978-3-65-817430-9, 978-3-65-817431-6
|
| Authors |
Sandro Abbate |