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Mendeley readers
| Chapter title |
Social Media Coming to the Mall: A Cross-Channel Response
|
|---|---|
| Chapter number | 7 |
| Book title |
Product Development in the Socio-sphere
|
| Published by |
Springer International Publishing, February 2016
|
| DOI | 10.1007/978-3-319-07404-7_7 |
| Book ISBNs |
978-3-31-907403-0, 978-3-31-907404-7
|
| Authors |
Bart H. M. Gerritsen, Klaus Solberg Soilen, Pieter Bas de Visser, Philip J. M. Hoogreef, Kimberly Hulst, Marloes L. Janssen, Loes Horselenberg, Rens R. Van Dijk, Ernst Consenheim |
Mendeley readers
The data shown below were compiled from readership statistics for 55 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Finland | 1 | 2% |
| Netherlands | 1 | 2% |
| Unknown | 53 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 13% |
| Student > Bachelor | 7 | 13% |
| Student > Ph. D. Student | 6 | 11% |
| Student > Doctoral Student | 4 | 7% |
| Researcher | 4 | 7% |
| Other | 6 | 11% |
| Unknown | 21 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 14 | 25% |
| Computer Science | 9 | 16% |
| Arts and Humanities | 2 | 4% |
| Economics, Econometrics and Finance | 2 | 4% |
| Psychology | 2 | 4% |
| Other | 4 | 7% |
| Unknown | 22 | 40% |