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Mendeley readers
| Chapter title |
Theoretische Grundlagen zur Untersuchung der Effektivität von Kommunikationsmaßnahmen mithilfe von Customer-Online-Journeys
|
|---|---|
| Chapter number | 3 |
| Book title |
Effektivität in der Online-Kommunikation
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-17568-9_3 |
| Book ISBNs |
978-3-65-817567-2, 978-3-65-817568-9
|
| Authors |
Alexander Kolano |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 6 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 50% |
| Student > Postgraduate | 1 | 17% |
| Unknown | 2 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 33% |
| Nursing and Health Professions | 1 | 17% |
| Economics, Econometrics and Finance | 1 | 17% |
| Unknown | 2 | 33% |