↓ Skip to main content
What is this page? Embed badge

Brand Engagement

Overview of attention for book
Cover of 'Brand Engagement'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Prologue
  3. Altmetric Badge
    Chapter 2 Brand Engagement, Everyman and the Death of the Hero Leader
  4. Altmetric Badge
    Chapter 3 Deconstructing Brand (“but we don’t even brand animals any more”)
  5. Altmetric Badge
    Chapter 4 Through the Looking Glass
  6. Altmetric Badge
    Chapter 5 Culture as a Weapon of Mass Construction
  7. Altmetric Badge
    Chapter 6 Bring Yourself to Work
  8. Altmetric Badge
    Chapter 7 Postscript
Attention for Chapter 6: Bring Yourself to Work
Altmetric Badge

Mentioned by

twitter
2 X users

Citations

dimensions_citation
16 Dimensions
Summary X Dimensions citations
So far, Dimensions has found 16 publications that cite this research output.

16

The most recent citing publications are shown below. View all 16 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.