Gibt es noch Marken in der Zukunft?

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Cover of 'Gibt es noch Marken in der Zukunft?'

Table of Contents

Attention for Chapter 3: Digitale Transformation: Die Marke in einer Welt disruptiven Wandels

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dimensions_citation: 4 Dimensions

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Fazit und Ausblick

Book chapter (January 2022)

Die Besonderheiten von Destinationen – „The Limits of Destination Branding“

Book chapter (January 2022)

Hyperpersonalisierung – Hochpersonalisierte Kundenansprache durch den Einsatz Künstlicher Intelligenz

Book chapter (July 2021)

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