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International Business in Latin America

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Attention for Chapter 10: The Development of Absorptive Capacity in Brazilian and Foreign Franchise Networks: A Multi-Method Study
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Chapter title
The Development of Absorptive Capacity in Brazilian and Foreign Franchise Networks: A Multi-Method Study
Chapter number 10
Book title
International Business in Latin America
Published by
Palgrave Macmillan, London, January 2015
DOI 10.1057/9781137409126_10
Book ISBNs
978-1-349-68138-9, 978-1-137-40912-6
Authors

Rogério Stival Morgado, Afonso Fleury, Felipe Mendes Borini, Moacir Miranda de Oliveira