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Chapter title |
Relocate, Render and Renovate: A Framework for Marketing Implementation across Franchise Networks
|
---|---|
Chapter number | 13 |
Book title |
Economics and Management of Franchising Networks
|
Published by |
Physica, Heidelberg, January 2004
|
DOI | 10.1007/978-3-7908-2662-3_13 |
Book ISBNs |
978-3-79-080202-3, 978-3-79-082662-3
|
Authors |
Mukul P. Gupta |