Chapter 2 The Rhetoric of Rhetoric — Political Rhetoric as Function and Dysfunction

Chapter 3 Rhetorical Technique and Governance — Aphorisms and Leaders’ Political Persuasion

Chapter 4 Rhetoric and Parliamentary Leadership — Prime Minister’s Questions

Chapter 5 Rhetoric and Political Intervention — Churchill’s World War II Speeches in Context

Chapter 6 Rhetoric and Party Politics — Looking Beyond the Leader

Chapter 7 Rhetoric and Devolution — Time and Space in Welsh Labour Rhetoric

Chapter 8 Rhetoric and Morality — How the Coalition Justifies Welfare Policy

Chapter 9 Rhetoric and Multiculturalism — David Cameron’s ‘King James’ Speech and the Crisis of Multiculturalism

Chapter 10 Rhetoric and Race — David Starkey and the 2011 English Riots

Chapter 11 Rhetoric and Satire — Spitting Image and Political Comedy

Chapter 12 Rhetoric and the Everyday — Fairness as Rhetorical Force and the Micro-Politics of Intentionality in a North Manchester Town

Chapter 13 Conclusion: Rhetoric, British Identity and Interdisciplinarity