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| Chapter title |
Zentrale Bezugsgrößen der PR
|
|---|---|
| Chapter number | 4 |
| Book title |
Grundlagen der Public Relations
|
| Published by |
VS Verlag für Sozialwissenschaften, January 2011
|
| DOI | 10.1007/978-3-531-93237-8_4 |
| Book ISBNs |
978-3-53-116470-0, 978-3-53-193237-8
|
| Authors |
Ulrike Röttger, Joachim Preusse, Jana Schmitt |