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Mendeley readers
| Chapter title |
Translating Anthropological Consumption Theories into Humanistic Marketing Practices
|
|---|---|
| Chapter number | 12 |
| Book title |
Humanistic Marketing
|
| Published by |
Palgrave Macmillan, London, January 2014
|
| DOI | 10.1057/9781137353290_12 |
| Book ISBNs |
978-1-349-46964-2, 978-1-137-35329-0
|
| Authors |
Ahir Gopaldas, Gopaldas, Ahir |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Ireland | 1 | 8% |
| Unknown | 11 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 25% |
| Student > Doctoral Student | 2 | 17% |
| Other | 1 | 8% |
| Lecturer | 1 | 8% |
| Student > Ph. D. Student | 1 | 8% |
| Other | 1 | 8% |
| Unknown | 3 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 50% |
| Arts and Humanities | 1 | 8% |
| Social Sciences | 1 | 8% |
| Medicine and Dentistry | 1 | 8% |
| Unknown | 3 | 25% |