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Mendeley readers
Chapter title |
Effects of Brand Placement Disclosures: An Eye Tracking Study Into the Effects Of Disclosures and the Moderating Role of Brand Familiarity
|
---|---|
Chapter number | 7 |
Book title |
Advances in Advertising Research VIII
|
Published by |
Springer Gabler, Wiesbaden, January 2017
|
DOI | 10.1007/978-3-658-18731-6_7 |
Book ISBNs |
978-3-65-818730-9, 978-3-65-818731-6
|
Authors |
Anneroos R. Smink, Eva A. van Reijmersdal, Sophie C. Boerman |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 5 | 28% |
Researcher | 4 | 22% |
Lecturer | 2 | 11% |
Student > Doctoral Student | 1 | 6% |
Librarian | 1 | 6% |
Other | 1 | 6% |
Unknown | 4 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 5 | 28% |
Business, Management and Accounting | 2 | 11% |
Engineering | 2 | 11% |
Immunology and Microbiology | 1 | 6% |
Psychology | 1 | 6% |
Other | 1 | 6% |
Unknown | 6 | 33% |