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| Chapter title |
Negative Kommunikationseffekte durch Ambush-Marketing?!
|
|---|---|
| Chapter number | 3 |
| Book title |
Sport im Spannungsfeld zwischen Medien und Psychologie
|
| Published by |
Springer VS, Wiesbaden, January 2016
|
| DOI | 10.1007/978-3-658-11579-1_3 |
| Book ISBNs |
978-3-65-811578-4, 978-3-65-811579-1
|
| Authors |
Manuela Sachse |