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| Chapter title |
Business-to-Business Print Ad Effectiveness: Some Empirical Evidence
|
|---|---|
| Chapter number | 4 |
| Book title |
Business-to-Business Marketing Communications
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-58783-7_4 |
| Book ISBNs |
978-3-31-958782-0, 978-3-31-958783-7
|
| Authors |
Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |