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Chapter title |
New Product Introduction for Private Label Products Compared to Branded by Product Category
|
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Chapter number | 6 |
Book title |
Advances in National Brand and Private Label Marketing
|
Published by |
Springer, Cham, January 2017
|
DOI | 10.1007/978-3-319-59701-0_6 |
Book ISBNs |
978-3-31-959700-3, 978-3-31-959701-0
|
Authors |
John L. Stanton, Stephen L. Baglione, Ekaterina Salnikova |