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Creating and Sustaining Competitive Advantage

Overview of attention for book
Attention for Chapter 7: The Theory of Franchising
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Citations

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Readers on

mendeley
20 Mendeley
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Chapter title
The Theory of Franchising
Chapter number 7
Book title
Creating and Sustaining Competitive Advantage
Published by
Palgrave Macmillan, Cham, May 2017
DOI 10.1007/978-3-319-54540-0_7
Book ISBNs
978-3-31-954539-4, 978-3-31-954540-0
Authors

Chandra S. Mishra

Mendeley readers

The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 20 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 6 30%
Student > Bachelor 6 30%
Student > Master 2 10%
Lecturer 1 5%
Unknown 5 25%
Readers by discipline Count As %
Business, Management and Accounting 11 55%
Economics, Econometrics and Finance 2 10%
Nursing and Health Professions 1 5%
Social Sciences 1 5%
Unknown 5 25%