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Creating and Sustaining Competitive Advantage

Overview of attention for book
Attention for Chapter 7: The Theory of Franchising
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Citations

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Readers on

mendeley
18 Mendeley
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Chapter title
The Theory of Franchising
Chapter number 7
Book title
Creating and Sustaining Competitive Advantage
Published by
Palgrave Macmillan, Cham, May 2017
DOI 10.1007/978-3-319-54540-0_7
Book ISBNs
978-3-31-954539-4, 978-3-31-954540-0
Authors

Chandra S. Mishra

Mendeley readers

The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 18 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 5 28%
Student > Bachelor 5 28%
Student > Master 2 11%
Lecturer 1 6%
Unknown 5 28%
Readers by discipline Count As %
Business, Management and Accounting 10 56%
Economics, Econometrics and Finance 2 11%
Social Sciences 1 6%
Unknown 5 28%