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| Chapter title |
The Theory of Franchising
|
|---|---|
| Chapter number | 7 |
| Book title |
Creating and Sustaining Competitive Advantage
|
| Published by |
Palgrave Macmillan, Cham, May 2017
|
| DOI | 10.1007/978-3-319-54540-0_7 |
| Book ISBNs |
978-3-31-954539-4, 978-3-31-954540-0
|
| Authors |
Chandra S. Mishra |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 18 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 5 | 28% |
| Student > Bachelor | 5 | 28% |
| Student > Master | 2 | 11% |
| Lecturer | 1 | 6% |
| Unknown | 5 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 10 | 56% |
| Economics, Econometrics and Finance | 2 | 11% |
| Social Sciences | 1 | 6% |
| Unknown | 5 | 28% |