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Alleviating Poverty through Business Strategy

Overview of attention for book
Cover of 'Alleviating Poverty through Business Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: A Variety of Approaches to Alleviating Poverty through Business Strategy
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    Chapter 2 The End of Foreign Aid as We Know It: The Profitable Alleviation of Poverty in a Globalized Economy
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    Chapter 3 Innovative Business Approaches and Poverty: Toward a First Evaluation
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    Chapter 4 Information and Communication Technology for Poverty Alleviation through Education and Healthcare—The India Experience
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    Chapter 5 A Collaborative-Systemic Strategy Addressing the Dynamics of Poverty in Guatemala: Converting Seeming Impossibilities into Strategic Probabilities
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    Chapter 6 In Search of Sustainable Social Mission Ventures to Alleviate Poverty
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    Chapter 7 Scrutinizing the Link between Poverty and Business Strategy: What Can We Learn from the Case of Shuttle Traders in Laleli, Istanbul?
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    Chapter 8 Alleviating Poverty Using Microfranchising Models: Case Studies and a Critique
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    Chapter 9 Using Business to Create a More Vibrant Craft Sector
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    Chapter 10 Doing Well by Doing Good—Strategizing for the Bottom of the Pyramid in India
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    Chapter 11 Marketing in Subsistence Marketplaces
Attention for Chapter 11: Marketing in Subsistence Marketplaces
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Citations

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Summary Dimensions citations
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Chapter title
Marketing in Subsistence Marketplaces
Chapter number 11
Book title
Alleviating Poverty through Business Strategy
Published by
Palgrave Macmillan, New York, January 2008
DOI 10.1057/9780230612068_11
Book ISBNs
978-1-349-54001-3, 978-0-230-61206-8
Authors

Madhu Viswanathan, Srinivas Sridharan, Robin Ritchie, Viswanathan, Madhu, Sridharan, Srinivas, Ritchie, Robin

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 1 25%
Unknown 3 75%
Readers by discipline Count As %
Social Sciences 1 25%
Unknown 3 75%

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