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Business Research Methods

Overview of attention for book
Cover of 'Business Research Methods'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction to Business Research
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    Chapter 2 Business Research Process
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    Chapter 3 Business Research Design: Exploratory, Descriptive and Causal Designs
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    Chapter 4 Scales and Measurement
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    Chapter 5 Questionnaire Design
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    Chapter 6 Data Preparation and Preliminary Analysis
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    Chapter 7 Experimental Analysis of Variance (ANOVA)
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    Chapter 8 Multiple Regression
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    Chapter 9 Exploratory Factor and Principal Component Analysis
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    Chapter 10 Cluster Analysis
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    Chapter 11 Binary Logistic Regression
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    Chapter 12 Business Research Reports
Attention for Chapter 10: Cluster Analysis
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