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Mendeley readers
| Title |
B2B Brand Management
|
|---|---|
| Published by |
Springer Berlin Heidelberg, January 2006
|
| DOI | 10.1007/978-3-540-44729-0 |
| ISBNs |
978-3-54-025360-0, 978-3-54-044729-0
|
| Authors |
Kotler, Philip, Pfoertsch, Waldemar |
Mendeley readers
The data shown below were compiled from readership statistics for 702 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 2 | <1% |
| Brazil | 2 | <1% |
| United Arab Emirates | 1 | <1% |
| France | 1 | <1% |
| Italy | 1 | <1% |
| Germany | 1 | <1% |
| Finland | 1 | <1% |
| India | 1 | <1% |
| United Kingdom | 1 | <1% |
| Other | 1 | <1% |
| Unknown | 690 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 142 | 20% |
| Student > Bachelor | 99 | 14% |
| Student > Ph. D. Student | 34 | 5% |
| Lecturer | 30 | 4% |
| Student > Postgraduate | 21 | 3% |
| Other | 69 | 10% |
| Unknown | 307 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 212 | 30% |
| Social Sciences | 51 | 7% |
| Economics, Econometrics and Finance | 42 | 6% |
| Engineering | 17 | 2% |
| Computer Science | 10 | 1% |
| Other | 51 | 7% |
| Unknown | 319 | 45% |