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Ripple Effect

Overview of attention for book
Attention for Chapter 2: Word of Mouth Research Traditions
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Citations

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Readers on

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4 Mendeley
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Chapter title
Word of Mouth Research Traditions
Chapter number 2
Book title
Ripple Effect
Published by
Gabler, January 2009
DOI 10.1007/978-3-8349-8372-5_2
Book ISBNs
978-3-83-492009-6, 978-3-83-498372-5
Authors

Martin Oetting

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 25%
Student > Bachelor 1 25%
Student > Postgraduate 1 25%
Student > Doctoral Student 1 25%
Readers by discipline Count As %
Linguistics 1 25%
Business, Management and Accounting 1 25%
Economics, Econometrics and Finance 1 25%
Unknown 1 25%