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| Chapter title |
Der Köder muss dem Angler schmecken: was wir hätten anders machen müssen
|
|---|---|
| Chapter number | 2 |
| Book title |
Zielführende Kommunikation zwischen Agentur und Kunde
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-14465-4_2 |
| Book ISBNs |
978-3-65-814464-7, 978-3-65-814465-4
|
| Authors |
Klaus Pawlowski, Peter Pawlowski |