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Chapter title |
Region Equity and Wine Purchase Decisions: Does The French Cachet Sell Chardonnay?
|
---|---|
Chapter number | 104 |
Book title |
Proceedings of the 1998 Multicultural Marketing Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-17383-2_104 |
Book ISBNs |
978-3-31-917382-5, 978-3-31-917383-2
|
Authors |
Charles S. Areni, Thomas E. Muller |