Generations and Branded Content from and through the Internet and Social Media: Modern Communication Strategic Techniques and Practices for Brand Sustainability—The Greek Case Study of LACTA Chocolate
Article in Sustainability (December 2022)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Now you see me. Evaluating visual and auditory brand placement disclosures in music videos
Article in Journal of Marketing Communications (November 2022)
Case Study of Branded Content in the Automotive Industry
Book chapter (October 2022)