You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Mehr als Cat Content und Selfies: Erfolgreiches Instagram Marketing für Unternehmen
|
|---|---|
| Chapter number | 6 |
| Book title |
Social goes Mobile - Kunden gezielt erreichen
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-16604-5_6 |
| Book ISBNs |
978-3-65-816603-8, 978-3-65-816604-5
|
| Authors |
Jan Firsching |
Mendeley readers
The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 33 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 11 | 33% |
| Student > Master | 6 | 18% |
| Lecturer | 2 | 6% |
| Other | 1 | 3% |
| Lecturer > Senior Lecturer | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 12 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 7 | 21% |
| Social Sciences | 2 | 6% |
| Linguistics | 2 | 6% |
| Design | 2 | 6% |
| Sports and Recreations | 2 | 6% |
| Other | 5 | 15% |
| Unknown | 13 | 39% |