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Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

Overview of attention for article published in Frontiers in Psychology, October 2017
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (81st percentile)
  • Good Attention Score compared to outputs of the same age and source (71st percentile)

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