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Mendeley readers
| Chapter title |
Insights, Trends, and 360-Degree Marketing
|
|---|---|
| Chapter number | 5 |
| Book title |
Black Is the New Green
|
| Published by |
Palgrave Macmillan, New York, January 2010
|
| DOI | 10.1057/9780230105973_5 |
| Book ISBNs |
978-0-230-61684-4, 978-0-230-10597-3
|
| Authors |
Leonard E. Burnett, Andrea Hoffman |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |