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| Chapter title |
Markenmanagementsystem
|
|---|---|
| Chapter number | 6 |
| Book title |
Markenmanagement mit System
|
| Published by |
Springer Gabler, Wiesbaden, January 2018
|
| DOI | 10.1007/978-3-658-16225-2_6 |
| Book ISBNs |
978-3-65-816224-5, 978-3-65-816225-2
|
| Authors |
Sascha Kugler, Henrik von Janda-Eble |