Title |
Fret not thyself: The persuasive effect of anger expression and the role of perceived appropriateness
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Published in |
Motivation and Emotion, December 2017
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DOI | 10.1007/s11031-017-9661-3 |
Pubmed ID | |
Authors |
Jonathan Van’t Riet, Gabi Schaap, Mariska Kleemans |
Abstract |
Anger expression is increasingly prevalent in Western mass media, particularly in messages that aim to persuade the audience of a certain point of view. There is a dearth of research, however, investigating whether expressing anger in mediated messages is indeed effective as a persuasive strategy. In the present research, the results of four experiments showed that expressing anger in a persuasive message was perceived as less socially appropriate than expressing non-emotional disagreement. There was also evidence that perceived appropriateness mediated a negative persuasive effect of anger expression (Study 2-4) and that anger expression resulted in perceptions of the persuasive source as unfriendly and incompetent (Studies 1 and 2). In all, the findings suggest that politicians and other public figures should be cautious in using anger as a persuasive instrument. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
United States | 7 | 27% |
Spain | 4 | 15% |
New Zealand | 2 | 8% |
Netherlands | 2 | 8% |
France | 1 | 4% |
Chile | 1 | 4% |
Unknown | 9 | 35% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 19 | 73% |
Scientists | 5 | 19% |
Practitioners (doctors, other healthcare professionals) | 2 | 8% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 35 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 9 | 26% |
Student > Doctoral Student | 4 | 11% |
Researcher | 3 | 9% |
Student > Bachelor | 2 | 6% |
Student > Master | 2 | 6% |
Other | 6 | 17% |
Unknown | 9 | 26% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 8 | 23% |
Psychology | 8 | 23% |
Business, Management and Accounting | 5 | 14% |
Agricultural and Biological Sciences | 1 | 3% |
Mathematics | 1 | 3% |
Other | 1 | 3% |
Unknown | 11 | 31% |