You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
Chapter title |
Knowledge Generation in Marketing
|
---|---|
Chapter number | 7 |
Book title |
Quantitative Marketing and Marketing Management
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3722-3_7 |
Book ISBNs |
978-3-83-493060-6, 978-3-83-493722-3
|
Authors |
Peter S. H. Leeflang, Alessandro M. Peluso |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 20% |
Student > Ph. D. Student | 1 | 20% |
Researcher | 1 | 20% |
Unknown | 2 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 40% |
Unspecified | 1 | 20% |
Unknown | 2 | 40% |